4.5 for men and size 11.5 for women) command higher premiums. Men’s vs women’s: Men’s sneakers tend to have higher resale value than women’s.Keep this in mind to make sure you’re not the last one left holding the bag. Time since release: StockX data shows that many hyped releases follow a price curve, where prices are at their highest before a release, drop sharply right after release and then steadily climb back to their early highs.Brand collabs: While high profile brands and limited collabs are safer bets, purely focusing on name recognition can be a bit hit (Nike x Off-White) and miss (adidas x Pharrell).Streetwear and sneakers that were produced in limited numbers sell out fast, causing prices to lift off like the Starman in Elon Musk’s Tesla Roadster. Supply: The most important factor by far.There are a bunch of factors that influence high premiums, but the key ones are: All items and experiences are fair game, from money guns and bricks to performance art and fast food.Īnyone interested in a Supreme x John Wick pencil? Streetwear brands don’t just peddle clothes and sneakers. This might have to do with the fact that our collective attention spans are shorter than they’ve ever been. Variety is the cousin of exclusivity, and helps sustain high demand. Collaborations with celebrities, musicians and other popular brands, oftentimes luxury houses.
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Intentional leaks that get fans to line up outside of stores, spread the word offline and on their social media accounts.Regular drop schedules to feed the frenzy, like Supreme’s famous Thursday morning 11 a.m.And no, runway modeling has no place here. And like clockwork, hypebeasts all over the world wrestle to get their hands on the limited supply.īut exclusivity is only one tool in a sneaker or streetwear brand’s hype machine. In other words, they intentionally understock items in a newly dropped collection. And to satisfy this need, sneaker and streetwear brands rely on the “drop” model. Hypebeasts admire exclusivity above all else. And if you’re part of the unicorn club (1% of StockX sales), you might even fetch a 5x – 10x premium. In other words, selling on StockX means you already have a 50% chance of doubling your money or at least breaking even. And get this: he crossed $10K per month just 4 months into it.īut what does the average reseller’s returns look like? According to StockX, more than half of all their listings sold for multiples of 1x – 2x, while the average listing sells for a 1.48x retail multiple. JV from SixFigureSneakerhead clears over $100K a year flipping sneakers.I, on the other hand, was off somewhere chasing skirts around that same age. Benjamin Kickz built a million-dollar marketplace called Sneaker Don by the ripe age of 16.Still skeptical? Let me introduce you to some of the names behind the numbers: We’re talking enough money piled up at your feet that if Bow Wow stood on it he’d be taller than Shaq. So how much money can a sole trader (pun intended) make in this biz? Not only was the global sneaker resale market valued at $6 billion just two years ago, it’s projected to 5x to $30 billion by 2030. Sneakers in particular have been gobbling up most of the $15 billion fashion resale market.
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